Pod1 Blog

Sold On One Page – Pod1 Implements Single Page Checkout E-commerce sites lose sales as shoppers drift away during the checkout process. In fact, research shows a massive 40% to 60% of online shoppers drop-out somewhere between the traditional checkout stages one to four. That’s to say, between proceeding to checkout and actually paying the bill about half of all shoppers are distracted or else change their minds…. Against that background, Pod1 has created the Single Page Checkout, the obvious solution perhaps, but not a simple one: it has required significant research and development to take it to the fully-functioning stage.

Fadi Shuman, Pod1 Director and Co-Founder, says: ‘This is the simplest way in which online businesses can increase sales without raising marketing budgets. The Single Page Checkout will revolutionise internet shopping in 2007. We predict all our e-commerce clients will be using it next year and that many more will follow. After all, there’s no more sorry sight than an abandoned shopping basket.â€Ãƒâ€šÃ‚

A number of Pod1 projects to be launched in the first quarter of 2007 will feature this functionality. It is now a key component of Pod1’s ecommerce offering and a natural progression for a digital agency which focuses so intently on usability. There are a variety of reasons that so many people quit online purchases, but a large number of internet shoppers get frustrated with complicated and lengthy checkout processes. Pod1’s Single Page Checkout procedure will make online shopping easier for consumers and see conversion rates rocket for retailers.

For further information on Pod1’s Single Page Checkout please contact Gail McClelland on 0870 246 2066 or contact@pod1.com.

Sold On One Page – Pod1 Implements Single Page Checkout E-commerce sites lose sales as shoppers drift away during the checkout process. In fact, research shows a massive 40% to 60% of online shoppers drop-out somewhere between the traditional checkout stages one to four. That’s to say, between proceeding to checkout and actually paying the bill about half of all shoppers are distracted or else change their minds…. Against that background, Pod1 has created the Single Page Checkout, the obvious solution perhaps, but not a simple one: it has required significant research and development to take it to the fully-functioning stage. Fadi Shuman, Pod1 Director and Co-Founder, says: ‘This is the simplest way in which online businesses can increase sales without raising marketing budgets. The Single Page Checkout will revolutionise internet shopping in 2007. We predict all our e-commerce clients will be using it next year and that many more will follow. After all, there’s no more sorry sight than an abandoned shopping basket.” A number of Pod1 projects to be launched in the first quarter of 2007 will feature this functionality. It is now a key component of Pod1’s ecommerce offering and a natural progression for a digital agency which focuses so intently on usability. There are a variety of reasons that so many people quit online purchases, but a large number of internet shoppers get frustrated with complicated and lengthy checkout processes. Pod1’s Single Page Checkout procedure will make online shopping easier for consumers and see conversion rates rocket for retailers. For further information on Pod1’s Single Page Checkout please contact Gail McClelland on 0870 246 2066 or contact@pod1.com.

Reed Business Information, one of the world’s leading b2b publishers, has appointed Pod1 to supply front end design and production of a new website for Hairdresser’s Journal International, also known as HJi. HJi, a weekly title, in existence for 124 years, is the number one publication in its field. It has a weekly readership of 58,000 and wants its new website to extend its reach beyond this current circulation.

Pod1 will offer HJi users the opportunity to communicate and interact with their peers and contemporaries within this bright and eye-catching online space through Web 2.0 devices such as online seminars and blogs, community profiling and image galleries.

Hji.co.uk will reflect the forward-thinking, innovative and image-conscious environment of today’s hairdresser, and will attract everyone from assistants and stylists to leaders within industry, as well as attracting business owners and advertisers.

Jayne Lewis-Orr, Publisher/Editor-in-Chief of HJi commented, ‘This is a highly visual market, where style and image is everything and the design of the site if of paramount importance. With HJ’s image gallery and the ability to offer hairdressers the opportunity to upload their own work and profiles in addition to blogs, business information, product directories etc, this site will be the community for the hairdressing industry worldwide.â€Ãƒâ€šÃ‚

Pod1 will work alongside an in-house team overseeing technical development and information architecture. The site is due to launch on the 31st January 2007.

Pod1 has just launched a new website for Christopher Wharton, a 3rd generation family-run jeweller.

Christopher Wharton, competing at the high end of the market with Tiffany, Boodles and others, designs and manufactures jewellery that is distributed through some 150 stockists, from small independents, to large world famous stores and chains. The new site is a beautiful showcase for its exquisite jewellery, provoking users to request brochures, set appointments and seek stockists. It also allows the company to sell itself more effectively, particularly in the USA, a market the company is beginning to enter.

Primarily Flash based, but with html options, Pod1 designed and built a catalogue site that showcases Christopher Wharton’s stunning range of jewellery in an appropriately stunning fashion. The design is aspirational and sophisticated. Visitors interact with the brand through the dynamic way the selected jewellery is presented: coming into close relief at the front of the screen from a position further back. This 3D effect is alluring and impressive.

Pod1 is increasingly delivering beautiful sites for luxury and designer brands. It’s Links of London, site was recently launched to huge critical acclaim and a Charm Maker feature has now been added to it. The feature further develops the site’s usability and interactivity. It allows visitors to design their very own bracelet and then view the finished product online prior to purchase.

Pod1 has just launched a new website for Christopher Wharton, a 3rd generation family-run jeweller. Christopher Wharton, competing at the high end of the market with Tiffany, Boodles and others, designs and manufactures jewellery that is distributed through some 150 stockists, from small independents, to large world famous stores and chains. The new site is a beautiful showcase for its exquisite jewellery, provoking users to request brochures, set appointments and seek stockists. It also allows the company to sell itself more effectively, particularly in the USA, a market the company is beginning to enter. Primarily Flash based, but with html options, Pod1 designed and built a catalogue site that showcases Christopher Wharton’s stunning range of jewellery in an appropriately stunning fashion. The design is aspirational and sophisticated. Visitors interact with the brand through the dynamic way the selected jewellery is presented: coming into close relief at the front of the screen from a position further back. This 3D effect is alluring and impressive. Pod1 is increasingly delivering beautiful sites for luxury and designer brands. It’s Links of London, site was recently launched to huge critical acclaim and a Charm Maker feature has now been added to it. The feature further develops the site’s usability and interactivity. It allows visitors to design their very own bracelet and then view the finished product online prior to purchase.