Pod1 Blog

You may have already seen this “Let it shine” commercial over ten times already, but check out this Vimeo intergration collaboration with its own dedicated page.

I recently contributed to this feature in Revolution magazine. In case you missed it, it’s now online:

http://www.revolutionmagazine.com/news/888774/Battle-brands-Sainsburys-versus-Tesco/

The long awaited collection from Matthew Williamson for H&M has now launched online and will be available in stores on April the 23rd.

A quote from the man himself about the collection.

“I wanted to create a strong urban collection fused with the brand’s signature symbols and shapes. It’s been fascinating to search back through my archives to isolate the most iconic pieces, then rework them for H&M.”

Watch the exclusive footage of his first colorful H&M Spring/Summer collection commented upon by Margareta van den Bosch (Creative Advisor H&M).

Find out more at Matthew Williamson.com

A great campaign from Lacoste accompanied with a brilliantly executed website, giving users a fresh, interactive and brand exploding experience along with a great soundtrack. The campaign also extends beyond the microsite with an iPhone application offering and a twitter feed for you to follow.

German advert promoting the use of condoms which shows revolutionary leader Mao Zedong as a sperm cell alongside Adolf Hitler and Osama bin Laden.

Although China officials expressed their outrage and want the makers to apologise, this is an ‘interesting’ one.

So… who’s the daddy now?

Today saw the launch of the Outnet campaign.

NET-A-PORTER tasked Pod1 to answer their brief for the launch of the Outnet (www.theoutnet.com), their new kitsch and fun designer outlet brand.

There has been a lot of buzz and PR around the Outnet, and understandably so. With consumers keen to find a bargain in the current economic climate, NET-A-PORTER could not have laucnhed the Outnet at a better time.

Pod1 created a number of Flash and Rich Media creative, covering publisher sites from Elle, Vogue to Syle.com. If you are quick, you can catch some of them:

http://www.style.com/
http://www.elleuk.com/
http://www.dailycandy.com/london/

Elle UK - Syncronised roadblock & Reskin

Our latest post on Revolution’s eCommerce Kung Fu takes a quick look at theOutnet.com and picks out 5 things we really liked about the new site.

Take a look and let us know if you agree..

Festo Bionic Learning Network 2009

This is a video featuring the latest incredible automation inventions. Guys at Festo showcase what the modern day artificial intelligence is capable of. Latest projects include:

· Bionic Penguin – both swimming and flying

· Bionic Tripod

· Interactive Wall – my favourite (moves, turn on the light and music triggered by human’s behaviours)

· 3D printing

· Molecules which you can use to build your own robot

Watch the video here

The latest 21:9 Cinematic Viewing LCD from Philips pushes not only boundaries of TV technology, but is also featured on one of the most creative and original websites. The site features a special short film directed by Adam Berg that is a freeze frame 3D film where it’s explained how great lighting (promoting the new ambient lighting feature) makes or breaks a movie quality.

You can also watch the movie here:

First on Friday it came to light that a Twitter-oriented advertising network called Magpie was being used by affiliates to promote spammy affiliate links on Twitter. The affiliate links were presented as ‘testimonial’ tweets and the users who sent them did not directly disclose that their tweets were paid.

But if paid tweets were considered a nuisance or threat to Twitter, that was only the beginning.

Twitter was hit by a cross-site scripting hack on Saturday that hijacked victims’ Twitter accounts to send messages promoting a third party website.

Needless to say these incidents raise concerns about Twitter and what its future might look like. As Twitter grows in popularity and attracts more mainstream attention and users, these sorts of issues are going to become more and more common.

Read the full article at econsultancy.com