Viral campaigns for MYLA

Pod1 has delivered a number of marketing campaigns for luxury lingerie brand MYLA, but these are two of our favourite:

MYLA Sphere

Pod1 was asked to help launch a new product called ‘The Sphere’. The launch coincided with the 2nd generation Sony Bravia campaign ‘paint’ which got us thinking about a spoof on the original ‘Balls‘ campaign.

So we swapped out San Francisco with London’s Portobello Road – home to MYLA’s first store, and this was the result:

MYLA Advent Calendar

MYLA wanted to add a little fun during the Christmas period, and at the same time attract those male gifters who needed a little convincing on what to buy their partner:

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