Pod1 Blog

Featured in .net (Summer 2010): Download PDF of article

- Main feature looks at the latest in Social Commerce

- How to…Decide when to upgrade your store (thanks to Essie from Brilliant)

Download PDF of article

Published in the Travel Trade Gazette, comment by Peter Wooslton:

When the Co-operative Travel announced plans to launch dedicated web pages for each of its stores, it said it didn’t want customers to feel pulled between the two. This article assess how agencies can create better links between their website and their stores – and sell more holidays as a result.

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The rise of social media is shaking up the traditional ecommerce model, with consumers helping to dictate price and availability of products via new ‘social commerce platforms’. Fadi Shuman, co-founder of Pod1, looks at a new kind of social buying in ecommerce.

Read the full article on netimperative

Published by .net, August 2010.

- Main feature discusses opporunities the iPad brings to Ecommerce.

- How to…Choose the right ecommerce platform

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Opinion piece in NMA, published 10th June 2010: (click to enlarge)

Featured in Internet Retailing, March 2010:

“Planning is absolutely key when preparing to spend large sums of money on a new ecommerce platform.”

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Comment in Marketing, March 2010:

“Latest view on ecommerce activities within the high-end department stores in the UK.”

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Latest feature in our favourite B2B mag Figaro Digital, published March 2010:

“With the news that luxury lifestyle brand Chanel has made the decision to start selling its products directly to consumers via its website, and that Selfridges is soon to launch a transactional website, one could ask if this signifies an online migration for the elite ones, and in short, yes it does.”

Read full feature here.

A feature in this months issue of .Net Magazine examining the importance of consistency with existing and emerging channels.

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A feature in Marketing examining the state of the luxury ecommerce sector and what we can expect to see from these brands in 2010:

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