What type are you? -launched earlier in the year by Pentagram who wanted people to be able to understand that meaning properly and use it more consciously.
Researched over seven years with a team of 23 academics across Eastern Europe, ‘What Type Are You’ asks the four key character questions of our day, analyses your responses in exceptional detail and recommends one of 16 typefaces as a result.
Pod1 have teamed up with Westfield London to design a microsite that promotes Westfield’s Spring/Summer 10 Fashion campaign.
“The Greatest Fashion Show on Earth” campaign, run in conjunction with the Sunday Times, is a series of fashion events held at the centre throughout March. The site provides a portal for event information, ticket booking and email sign up. The site also provides value-added content such as key trends for the season, goody bag giveaway’s and styling tips.
As the fashion events occur, rich media content and event imagery will be added to the site for users to browse.
The main catwalk shows will be held on the 19th and 20th of March 2010, and will feature over 700 luxury and high street fashion brands.
Check out the site here http://londonfashion.westfield.com/
Pod1 NYC is proud to announce the launch of a new ecommerce site for global luxury brand Derek Lam.
Derek Lam Int. was founded in New York in 2002. Lam’s vision for his label is to create clothes that are both luxurious and wearable, with a feminin but unfussy beauty about them.
The site was built using the Magento Ecommerce platform.
Visit the new site at www.dereklam.com
Working within the world of fast fashion means that we don’t always have the opportunity of flexing our usability muscles on some of the ecommerce websites that come out of our well oiled machine. So when I came across this little gem, it urged me to start this new series of posts of sites that put the user at the heart of the website.
1. Nabru: they sell sofas
- Loving the mega top-nav drop-down
- BIG buttons and BIG words make me and my grandmother so happy
- Visual checkout
Good work fellas.
1. Homepage takeover of VIMEO that is pretty outstanding. Great execution. It goes from this:
To this:
(originally found here: http://www.andykinsella.com/2010/03/02/tostitos-salsa-nice-takeover-example-on-vimeo/)
2. Skinput: using the skin on your arm instead of a joystick/keyboard – see for yourself:
Checkout the newly redesigned homepage for www.jigsaw-online.com. The new design was introduced to aid the merchandising of the site. Allowing the client to promote more products and offers direct from the homepage while allowing users easy access to the area of the site they require.
It’s also much better for SEO, the site has already improved rankings for a number of generic search terms thanks in no small part to the category navigation now being on the homepage.
NET-A-PORTER.COM have ventured into the world of white and launched their first online Wedding Boutique this month. The Boutique sells luxurious, chic bridal and wedding fashion from a number of designers including Lanvin Blanche, Alexander McQueen, Temperley London and more. To promote the online Wedding Boutique, we’ve worked with Net-A-Porter to launch a rich media advertising campaign.
Pod1’s brief was to create the campaign messaging, and design and produce a number of rich media ad formats within an interactive template. The camapign is the first of its kind for Net-A-Porter that uses an exciting new rich media format. We’ve teamed up with Flashtalking to create dynamic templates containing a share panel that all ad formats will use. The panel allows the Net-A-Porter audience to interact with the ad in a personal, engaging way. Gone are the days of traditonal formats, static impressions and boring click-throughs; make way for multichannel sharing, social media engagement and behavioural tracking! Check out the Ad’s in action on the following sites:
http://www.youandyourwedding.co.uk/
http://www.weddingmagazine.co.uk/
http://www.bridesmagazine.co.uk/planning/default.aspx
Is this going to be the most fashionable film release of the year? Personally i can’t wait – Tim Burton, check, Jonny Depp, check, fantatsic costumes, check, showing in 3D, check…
The official Disney opening of Alice in Wonderland back in 2009 broke the news of Tom Binns and his exclusive range:
The other designers bought on board by Disney have really pulled out the stops with their interpretation of the Alice in Wonderland theme.
Stella and Anna Lou in particular – take a look at these:
From Stella:
From Anna Lou:
Temperley’s range is just amazing – take a look.
I am off to buy a top hat and book my ticket at the Imax (tickets are selling fast).
Streamed directly to the site for the fans….
http://www.marcjacobs.com/#/en-us/home
Now thats how to do video!
LOVE IT!
Last Friday marked the launch of Dig Deep Moments, the first of our many campaigns for Dig Deep. If you don’t already know, they are a new men’s streetwear brand inspired from sports launching in April 2010 with a stunning collection of tee-shirts, sweatshirts, jeans, jackets and accessories.
The idea of Dig Deep Moments came from our early pitches to them, it gives Dig Deep the opportunity to explain the philosophy behind their brand before the eComm launch, get a following through great content, data capture through an exciting competition, and of course be the platform for fans to have heated discussions on the greatest sporting moments in history.
Check it out Dig Deep Moments – View, rate, share & have your say!
To celebrate the launch, Dig Deep invited a some of the team to the Six Nations Rugby match at Twickenham, with the England vs. Wales game marking the centenary match at the glorious stadium. Blessed with a beautiful (cold but sunny) day we enjoyed some freezing pints, tasty stadium food 
and watched a great game filled with many Dig Deep moments.
P.s. Thanks for the great photos Hannah.
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