Pod1 Blog

We came across this Facebook post from one of our clients CAbi, that we had recently created a new site for, as well as a cool ‘Outfit Builder’ app.

…and it goes on. Great to hear from the site’s users for a change!

Read our original post on this here.

I wrote a few weeks back about a campaign that drove ‘Fans’ to register on Facebook for 3D specs to view a special video. http://blog.pod1.com/e-commerce/smart-3d-campaign

I just picked up on a Volkswagen campaign coming out of Canada by an agency called Red Urban.
The campaign placed prints of long exposure patterns created by tail lights from the new Jetta, around the country. All were individually numbered and left unsecured. ‘Fans’ and members of the Public took the prints then placed photos of them in their homes via the VW Facebook page.

Take a look at the video – here:

Really?

Awful…..

Thoughts?

Yesterday Burberry made fashion history by being the first major international brand to Tweet pictures of the Spring/Summer 2012 collection moments before they were seen by the assembled celebrities and ‘fashionistas’ at the show.

This ensured Burberry was a trending topic on Twitter by 4.15pm thanks to the interest from their 500,000 followers. Twitter wasn’t the only social network getting in on the act. Burberry also has over 8 million fans on Facebook, and the entire show was streamed in HD through the social network, as well as on the company’s own site, viewable on the iPhone and iPad.

For highlights see the video from the brands YouTube channel below.

Great infographic on the rise of ‘f-commerce’ on Facebook from SMI

Everyone’s talking about Social Commerce these days. So I thought I’d share a few recent examples of how we’re using Facebook to help promote our client’s brands. Enjoy.

Net-a-Porter – What’s new

Kurt Geiger – Collections

Kenneth Cole – Holiday Lookbook

Stylemint has a different styling approach to user-centric sites, you are invited to create your Style Profile by selecting from outfits, brands and social aspects (eg. “Do you dress to impress men, women, or yourself?”), once the profile is created, Stylemint will show you picks that could suit you.

I like all the technical details related to fabric and sizes, the product page also comes with a lot of different content like quotes from Ashley and Mary-Kate about the item, a short video clip about the piece, photos of people spotted in the streets wearing it.

If you click on “Show me more styles” you’ll always land on a nice “inspired” page with style notes and pictures.. They found me Edie Sedgwick and Kate Moss, perfect picks:

There is also live chat available for customer service, this is something really useful and typical of (good) American sites. Unfortunately, at the moment Stylemint is just shipping to the United States.

Another new site that starts with brands is Lyst: it only partners with fully authorised retailers and designers so every item on their site is guaranteed to be authentic. You start following Lysts managed by fashion designers, stores and stylists to get all their fashion and sales updates (the sale feature is a very good one, who doesn’t get completely confused about what to buy when the sales start..)

The design of the site is very clean and clear, and usability is straight forward because it is similar to Twitter’s (Following and Followers) and Polyvore’s (Items and Collections) features.

Another good point is that they only show products that will ship to your country, in the right currency for you (how often do you feel disappointed when you find something on the web that couldn’t be shipped to your door?). At the moment Lyst is based in London and New York, so cheer up Londoners!

Social Media sites like Twitter, Facebook and Linkedin etc help create a real time buzz for products and services, establish brand reputation and develop a network of like minded individuals and institutions.
Of course, we can leverage these social media and online networking platforms only if we can track, measure and analyze the volume and origin of conversations and potential influencers.
Google Analytics and Webmaster Tools have been updated to allow for easier analysis of social actions on your site, how the social feedback impacts your search traffic, and the details of your more social visitor base.

You can find the social data in two locations: Google Analytics and Google Webmaster Tools.

Social Reports in Google Analytics

Google has created a specific social tracking tag (_trackSocial), which will allow the tracking of most social elements. The updated JavaScript code will track a variety of actions across popular social networks. Facebook shares, likes, and unlikes; Twitter tweets; and Google +1s are all trackable with the updated code.

Beyond seeing stats and figures for social tracking on the whole, users get access to three reports on Analytics:

1. Social Actions gives you a breakdown of the social feedback a page or site has received.
2. Social Engagement lets you see how users who interact socially with your data behave on your site. You can track all standard site behaviour (conversions, time on site, bounce rate, page views, etc.) for the portion of your audience that shared the content.
3. Social Pages lets you examine, at a glance, which pages are getting the most social feedback.

Social Reports in Google Webmasters

Google Webmaster Tools allows you, for a verified site, to look through three new reports:

1. The activity report shows you how many times your pages have been +1’d, from buttons both on your site and on other pages (such as Google search)..
2. The audience report, enabled once you have a significant number of +1s, gives you demographic and geographic data on users who have +1′d your site.
3. The search impact report gives you an idea of how +1‘s affect your organic search traffic. You can find out if your clickthrough rate changes when personalized recommendations help your content stand out.

All the information collected from Google Analytics and Webmaster can be used to make improvements to your social media message, profiles and interaction on a continual basis.

I’m really enjoying Google+ and really enjoying sending people invites. If you are after a Google+ invite then I can hopefully help you out.

What is Google+?

Google+ is Google’s answer to Facebook. The Google+ project is the company’s social initiative that brings friend streams, group video chat and group texting to Google’s millions of users.

For a full demo of Google+ visit the Demo page

In return we would like you guys to Like Pod1 on Facebook and Follow us on Twitter.

Leave a comment below with your email address and I’ll start sending out the invites. Tell your family and friends too.

NOTE: it can take some time for the invite to work, so if it doesn’t work immediately just keep trying. It has taken some people a few hours to finally get in.

source: Mashable

Google is in the process of rolling out it’s new +1 button globally it will come to google.co.uk, google.de, google.jp and google.fr first then will roll out to all other Google search sites shortly after that.

It also announced a list of new websites which will feature the button including The Telegraph, NME, Last.fm, The Independent and Marieclaire.co.uk. Additionally publishers who want to add the Google +1 button to their own website just need to visit Google Webmaster Central for the code.

This is only one part of what Google describes as it’s Google + Project, the video below describes it in more detail (in a somewhat overly sentimental way).