Today Facebook launched Facebook Places. Places gives users the ability to share where they are, discover interesting places nearby and find their friends. Places provides businesses with a presence on Facebook, encouraging their customers to share their recent visit by “checking in” as they arrive.
You can get started here: http://www.facebook.com/help/?page=1159
This is the coolest Facebook integration campaign I’ve seen in a while and a great example of how offline PR can facilitate online content seeding through social media.
Attendees at the Coca Cola Village Event are given a wrist strap that stores the data from their Facebook profile. At different checkpoints around the event, the attendees swipe their wrist to a reader. The reader automatically updates the users profile & status. Auto-image uploads and tagging is also enabled.
Over the course of one event cycle, 35,000 pieces of real-time Facebook content were generated by only 650 attendees!
Burberry hits social media with another great idea: Burberry Acoustic. These are very cool, acoustic DIY music sessions shot with a hand camera in the style of the very famous La Blogotheque and The Black Sessions.
Some new british bands and lots of new content are coming up on Facebook and Youtube. Here are “Burst its Banks” by Kill it Kid, and “Alleyway” by Life in film, live from their backyard on Neville Road, East London.
Following months of delays, Facebook has finalised the date for its removal of application boxes on profiles and the reduction in tabbed application widths on Pages. The tabs will be reduced to 520px in width (there won’t be a limit on height).
This will start to happen from August 23rd, according to a blog post from Facebook:
Boxes. We will notify users via messaging in profile boxes and in the Help Center that the “Boxes” tab, boxes on profiles and Pages, and application info sections will be going away.
Application Tabs. Next week, we will give Page admins the ability to preview their custom tabs in the new 520 pixel width so they can modify their layouts as needed. All profile and Page tabs will be resized automatically beginning the week of August 23.
This is important for any developers and marketers who are creating or updating applications and landing pages, in they need to make sure they are designing products to fit with the changes.
We have just launched a new app on L.K. Bennett ’s Facebook Page called Life is the Occasion which follows the concept of the New Autumn Winter 2010 Campaign.
This campaign was developed by L.K.Bennett to celebrate their customers by fronting their autumn/winter 2010 collection of shoes, womenswear and accessories. A nationwide search for L.K.Bennett ambassadors found four fabulous women: Anna, Gaby, Lydia and Helen who are of different ages and have pursued professions that are poles apart. Yet these women share one thing in common: they want to look and feel their very best every day. They represent every woman who needs a wardrobe that offers elegance, style and refinement while meeting the requirements of their demanding lifestyles.
We wanted to follow this great philosophy and its feel with the Facebook tab. Now all women can upload their photos to L.K. Bennett’s wall featuring their own special occasions while wearing L.K. Bennett and the images that receive the most “Likes” will go to the “Life is the Occasion” Tab. Every week one picture will be selected by the L.K. Bennett staff, to feature in the main header with a comment on why it was chosen.
Hermès goes for a more contemporary feel without losing its glamour with the new campaign “J’aime mon carré” (I love my scarf) plus some interesting Facebook content. The site shows how girls from some of the most stylish cities around the world (London, New York, Paris and Tokyo) wear their Hermès scarf, and tell a little about what they love/do in life: all of this with cool photography and videos (I like this one with Best Coast’s “When I’m with you” as the soundtrack)
On Facebook there’s also some fun content, like the surreal video Je suis un cheval (I am a horse), the kids’ style drawing of the Facebook Logo and Hermès arrives on Facebook short clip. The Gantier video reveals the art of creating the maison’s gloves.
The new great viral video campaign from Lynx called the Wingman Academy was launched on Facebook – http://www.facebook.com/lynxeffectuk?v=app_17037175766. Wingman Academy videos feature actor and comedian Russell Kane, who stars as a head of training academy for wingman. He ‘teaches’ his students how to help their mates to get the most beautiful girls.
In order to ‘graduate’ from the Lynx Wingman Academy, cadets have to learn how to resist the temptations from ‘F-16’ and ‘Tomcat’ – two gorgeous ladies in gold bikinis. They have to master many tactical moves, e.g. the ‘cockblock’ and go through some endurance tests like the ‘Chic Chat’.
Really good example of a clever and fun Facebook campaign. See another cool Facebook campaign – Perrier and Dita Von Teese together for a virtual date.
Featured in .net (Summer 2010): Download PDF of article
- Main feature looks at the latest in Social Commerce
- How to…Decide when to upgrade your store (thanks to Essie from Brilliant)
Some interesting social media facts & figures from the UK’s market (compiled by SimplyZesty):
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So who would have thought this unlikely duo would team up?
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