http://blog.pod1.com A little insight into the workings of the Pod1 collective... Mon, 14 Jul 2008 10:38:56 +0000 http://backend.userland.com/rss092 en Here at Pod1 we are very passionate about things and this goes as well for such dry things as A/B testing. Everyone talks about it but what is it and how can you do it? With A/B testing you take the HiPPO (Highest Paid Person in the Organisation) out of the ... http://blog.pod1.com/uncategorized/ab-testing-strawberries-or-cherries/ Ok ok ok, I'm exaggerating...we have a minuscule mention half way down this page that literally says: "Kirna Zabête, a clothing retailer, named Pod1, London and New York, to develop an e-commerce Web site." Doesn't link to us, or the client, but hey, it's a start! One small step for mankind and all ... http://blog.pod1.com/uncategorized/new-york-times-hails-pod1-nyc/ Retro cool fashion brand, Le Jean De threw one of their crazy parties in NYC on 3rd July. They were just round the corner so we couldn't resist popping by.. (Left to right: Dude, Marc, Fadi, Paula, Simon, Catherine) Pod1 NYC is currently beavering away working on the new Le Jean De ... http://blog.pod1.com/uncategorized/podders-party-in-nyc/ Grazia has started a campaign to raise awareness of the ever spiralling problem the British face with knife crime. This is in association with the Ben Kinsella fund. Matches has partnered with Grazia and have created an exclusive set of t-shirts where all proceeds go to Charity. At the moment you'll ... http://blog.pod1.com/news/lives-not-knives/ …with very shallow depth of field. Few studio shots I did yesterday. Everyone in the office seemed to like them. Or maybe they just did not want to be rude... Anyway, you can see the rest of the photos in my blog. http://blog.pod1.com/uncategorized/shooting-in-the-office/ Great post from eConsultancy: " I recently attended an event in Amsterdam which gathered together senior etailers from across Europe (kindly sponsored by Fredhopper – I owe them at least that plug…). For me the most fascinating talk was by the VP Merchandising & Buying at a major European multi-channel retailer. It reminded ... http://blog.pod1.com/online-strategy/instore-retailing-and-what-it-teaches-us-about-selling-online/ Hats off again to the Reiss team...the site has just been ranked 24th in this weeks Design Charts! http://www.designcharts.com/ http://blog.pod1.com/web-design/reiss-website-in-the-charts/ Recently Uniqlo, one of Pod1's clients released Season 3 of the UNIQLOCK series which just won the Black Pencil award from D&AD. This series has grown exponentially every year to include a range of features including a screensaver and an alarm clock this year. The updated graphics and movement makes ... http://blog.pod1.com/trends/uniqlock-viral-wins-the-black-pencil-award/ At a recent presentation on streetwise marketing Fadi Shuman, pod1 founder, discussed the impact of conversion marketing. This is the method of analysing the behaviour of online searchers for certain keywords. It details how a customer moves from the stage where they think that they want a product or service ... http://blog.pod1.com/online-marketing/effect-of-search-behaviour-on-conversion-marketing/ __utbp_d='blogparts';__utbp_u='';__utbp_w=480;__utbp_h=360; http://blog.pod1.com/trends/uniqlo-at-it-again-with-ut-loop/