Anya Hindmarch “Be a Bag” – Facebook Campaign

We recognized that the Anya Hindmarch “Be a Bag” product range was extremely popular (where customers could purchase a bag with a personal image imprinted on it), and we wanted to build on this.

Based on the fact that facebook had become the online photo album for most people, it was clear that this product could have a happy home on Facebook. And so the Facebook App was born…

Once installed, the user is asked to select the desired bag style:

And then the colour:


A photo from the user’s library then needs to be selected:

et Voila:

And as the user interacts with the app, their wall is updated:


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