Pod1 Blog

This was a piece that I recently wrote on multi-channel marketing for Marketing Week:

“Retailers have realised that having an online presence is not just a ‘nice to have’ but also an essential in today’s world. At the start of this century all retailers wanted to do was build a brand website and make sure it worked. Then came Ecommerce 1.0 – being able to sell online no matter what the user journey.”

Read the full article here