Pod1 Blog

The Mosaic Group which owns Karen Millen, Principles, Oasis, Whistles and Warehouse to name just a few – has kick started its digital strategy for 2007 by appointing Pod1 to revamp the Coast website to allow consumers to shop for its range of women’s occasion wear online. The site will feature an interactive catalogue, personal shopping zone and calendar of social events for women to plan outfits around. The new site represents Coast’s first ever online store and will reflect the elegance and contemporary feel of Coast’s shop environments. Pod1 was appointed because of its extensive experience working with fashion brands and because of the outstanding results delivered on e-commerce projects throughout 2006. Coast currently trades from 40 solus stores and 160 concessions in the UK and Ireland. Internationally, Coast trades from 14 outlets through franchise partners in seven countries. Coast represents a significant and exclusive niche on the High Street and the following it’s attracted has persuaded the brand owners to take its offering online.