18 Jul 08
Fashion Brand Jane Norman Launch All New Ecommerce Site
The Pod1 designed Jane Norman e-shop launched today, this is the high street fashion brands first foray into e-commerce and the result is a slick sophisticated transactional website.
Pod1 was responsible for developing the site architecture and front-end design in conjunction with technical partner BT Fresca who provided the e-commerce platform to meet the sites functional requirements. The website is also fully integrated with Jane Norman’s buying and merchandising system along with those of fulfilment partner Amethyst.
Jane Norman is one of the UK’s most successful high street fashion chains. With collections aimed primarily at young women aged 16-25, offering affordable, sexy party wear, work wear and daywear. Founded in 1952 the company now has over 200 stores and concessions worldwide employing over 1,400 people.
Jane Norman markets itself to a very specific audience, and their clothes have a very distinctive look and feel. Clothes are designed to be tight fitting and sexy, and are made to inspire a feeling of confidence and sensuality in the wearer. The emphasis is on the cut and quality of the fabric, with texture being key.
There is a massive change underway in the mobile media market as it becomes unshackled from the operators’ portals that have dominated it for a decade, all without having made any significant inroads into the content use of mobile users. The new capped data packages, fuelled by further competition, will see a total revamp of the mobile media market. It will no longer be based on portals but on direct services by content and services providers via open source phones and mobile-friendly Internet-based services. The next step is the continued emergence of m-commerce and in particular m-payment services.Â
ecommerce