Pod1 Blog

Pod1 NYC is proud to announce it’s latest client win – John Varvatos.  Pod1 New York will be redesigning the John Varvatos eCommerce site over the next month and releasing a series of brand experience pieces later in the year.

John Varvatos is a brand that occupies a major space in the landscape of American design. Launched in 2000 with a collection of tailored clothing and sportswear the brand now represents an entire lifestyle that includes belts, bags, footwear, eyewear, limited edition watches, luxury  skincare and fragrances, as well as the younger, edgier John Varvatos *USA collection. Varvatos has as well collaborated with Converse which gave rise to the  reinterpreted
Version of the classic Chuck Taylor All Start and Jack Purcell Sneakers..

Some of John Varvatos’ memorable ad campaigns feature legendary icons such as Iggy Pop, Alice Cooper and Velvet Revolver. Varvatos has been recognized by the CFDA with the Perry Ellis Award for the New Menswear Designer of the year in 2001 and 2005. In 2007 he was named GQ magazines Designer of the Year.