Pod1 Blog

The legendary New York fashion label recently engaged with Pod1 NYC to implement a number of digital initiatives for the brand.

Wikipedia says this about how the company formed:

"Kenneth Cole Productions, Inc. is an American fashion house founded in 1982 by Kenneth Cole. Wanting to preview his line of shoes at Market Week at New York’s Hilton Hotel, but unable to afford the purchase of a hotel room or showroom to display his items, Kenneth Cole inquired about parking a trailer two blocks from the Hilton Hotel. When discovering that permits for trailers were only granted to utility and production companies, innovative Cole changed the name of his company from Kenneth Cole Incorporated to Kenneth Cole Productions, and applied for a permit to film the full-length film, "The Birth of a Shoe Company". In two and a half days, Kenneth Cole Productions sold forty thousand pairs of shoes, while chronicling the beginning of the company on film.

The company now operates over 90 retail and outlet stores worldwide, and sells in catalogues and websites."

As usual, we’ll be posting our work on the blog as and when it goes live.