New UX and creative for George at ASDA

We’re happy to announce that our work for Asda’s fashion brand George is now live on the world-wide-interweb!

Pod1 was tasked with overhauling the entire user experience for this hugely popular brand.

The George label provides cost effective fashion across all categories, from Women to School and Babies.

Custom pages were also created to allow for style tips and bespoke content.

Pod1’s clean approach was implemented across the site to ensure a simple user experience.

Large drop down navigation also cut clicks for faster access to content, and allowed for inline promotions.

The site was developed on the Demandware platform.

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