Pod1 Blog

The Stella McCartney for Net-A-Porter banner ad campaign is now live.

Pod1 was tasked by NET-A-PORTER with creating the concept, producing and delivering a flash banner campaign for the worldwide exclusive summer 2009 capsule collection by international fashion designer Stella McCartney for NET-A-PORTER.com. This campaign was particularly exciting for Pod1 because of the high media profile of the tie-in.

The campaign is running until the end of this week with the banners changing every day based on the latest Stella McCartney video and collection that has been released, and so displaying different creative to match. We are currently on day 2, which is the picnic theme.

NET-A-PORTER is supporting the partnership with exclusive online content, including; a fashion video directed by Ryan McGinley.

You can view the flash banners here:
www.elleuk.com
www.vogue.co.uk
www.vogue.co.uk
www.elle.com/Fashion

Banners are also featured here, but may not appear due to geo-location targeting:
www.style.com
www.glamour.com
www.vogue.de
www.vogue.fr