Social Commerce for Kenneth Cole’s holiday look-book

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Pod1 NY Launches Kenneth Cole Lookbook

Pod1 NY recently launched the Kenneth Cole Look Book where customers can buy product straight off the page campaign site, by-passing the clunky GSI e-commerce platform. On interacting with the Lookbook, customers can select live product data and add to cart taking them straight to the basket page.

Following the success of this implementation, and with a few tweaks, the team deployed the app straight onto Facebook:

Well done guys, good job!

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