Pod1 Blog

We’re happy to announce our latest launch for Salvatore Ferragamo – the pre-order online only trunk show!

This important digital initiative marks the brand’s first venture into RTW (Ready-to-Wear)) e-commerce which will be available for pre-order on the site for a limited three week time period.

Unique in the luxury digital sector, Ferragamo’s online trunk show features a user-friendly styling tool where customers can create their own looks by mixing and matching pieces from the actual runway looks as designed by Creative Director Massimiliano Giornetti.

All user created looks are of course socially shareable through Facebook and Twitter.

Pod1 worked closely with the Ferragamo team throughout the entire process, from concept development to photography, design and final technical implementation.

Read more here:

Luxury Daily – Ferragamo breaks RTW ecommerce trunk show

Watch the Style Yourself video:

Salvatore-Ferragamo