- April 11, 2008 by MB
Yahoo to host Google Ads
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In yet another twist in the seemingly never ending Yahoo Vs Microsoft take-over wrangle, Yahoo has announced that they will be ‘trialling’ Google’s AdSense for search service. This two week proposed trial will see Yahoo.com search results displaying Google ads alongside its own ads in the US.
The timing of this announcement couldn’t be more crucial as Microsoft looks to Rupert Murdoch’s News Corp to increase their financial leverage as they prepare to approach Yahoo’s shareholders directly if their £22.4 bn takeover bid isn’t accepted in the next three weeks.
The fact is this Yahoo trial with Google could be a clever way of proving that Microsoft have seriously undervalued the company by showing what kind of revenue Yahoo could potentially generate if they were to form a business relationship with Google.
Oh and in one final piece of what is becoming an ever more increasingly complicated puzzle Yahoo is also understood to be in talks with AOL in a deal which would involve AOL investing in Yahoo so enabling Yahoo to buy back some of its own stock!
For more info on this story try visiting The Machinist
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