Comments on: Effect of Search Behaviour on Conversion Marketing http://blog.pod1.com/online-marketing/effect-of-search-behaviour-on-conversion-marketing/ A little insight into the workings of the Pod1 collective... Sun, 23 Nov 2008 13:13:11 +0000 http://wordpress.org/?v=2.6.3 By: da bishop http://blog.pod1.com/online-marketing/effect-of-search-behaviour-on-conversion-marketing/#comment-565 da bishop Thu, 12 Jun 2008 18:36:00 +0000 http://blog.pod1.com/?p=112#comment-565 Now that's really, really ironic. Consumer habits reflected in terms of the analogy of debt purchase, and the poetry of the progression, as they move from simple "loan" to "debt consolidation loan". Haha. That's funny. Google searching is for noobs. Google was great in 2001, now it's a spamfest. Actually, I personally believe that there is a motivational structure for people in their use of technology. It's generally called laziness. The secret to harnessing this is easiness. This requires incredible smartness. I think that the right sort of traditional promotion combined with a memorable URL is the only way to go. Also, as with any business, it's not about winning new customers. It's about looking after current ones. They're the true adverts, evangelists. They're free salespeople. Of course, you can't sell that sort of advice. Good businesses know this already. The web is the wild west, there's a lot of snake oil on sale. Truth is that people are learning slowly, it's not easy to acquire knowledge. Conversion from analogue to digital is slow. Many people are owning computers for the first time. Their buying habits are influenced by Google. Of course people become more and more specific as they get closer to a purchase. That is common sense. Now that’s really, really ironic. Consumer habits reflected in terms of the analogy of debt purchase, and the poetry of the progression, as they move from simple “loan” to “debt consolidation loan”. Haha. That’s funny.

Google searching is for noobs. Google was great in 2001, now it’s a spamfest.

Actually, I personally believe that there is a motivational structure for people in their use of technology. It’s generally called laziness. The secret to harnessing this is easiness. This requires incredible smartness.

I think that the right sort of traditional promotion combined with a memorable URL is the only way to go. Also, as with any business, it’s not about winning new customers. It’s about looking after current ones. They’re the true adverts, evangelists. They’re free salespeople. Of course, you can’t sell that sort of advice. Good businesses know this already.

The web is the wild west, there’s a lot of snake oil on sale. Truth is that people are learning slowly, it’s not easy to acquire knowledge. Conversion from analogue to digital is slow. Many people are owning computers for the first time. Their buying habits are influenced by Google.

Of course people become more and more specific as they get closer to a purchase. That is common sense.

]]> By: Effect of Search Behaviour on Conversion Marketing http://blog.pod1.com/online-marketing/effect-of-search-behaviour-on-conversion-marketing/#comment-546 Effect of Search Behaviour on Conversion Marketing Fri, 25 Apr 2008 12:09:10 +0000 http://blog.pod1.com/?p=112#comment-546 [...] harry wrote an interesting post today onHere’s a quick excerptIn the Decision stage they may type in ‘Debt Consolidation Loan’ while in the Purchase stage they are likely to type in the name of their preferred provider and the possibly product name such as ‘Picture the Loan‘ … [...] [...] harry wrote an interesting post today onHere’s a quick excerptIn the Decision stage they may type in ‘Debt Consolidation Loan’ while in the Purchase stage they are likely to type in the name of their preferred provider and the possibly product name such as ‘Picture the Loan‘ … [...]

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