Pod1 Blog

Social media is everywhere at the moment, you can’t pick up a paper or browse a news site online without finding a mention of it somewhere, and probably 90% of this is focused on Twitter.

With all the noise around it, brand owners are starting to sit up and take notice, and ask how social media can be used as a commercial tool.

While many retail and e-commerce brands have been slow to jump on the bandwagon, there are some that are starting to reap the rewards of joining the Twitterati.

Read the article in full on Fresh Thinking Business