- March 20, 2008 by Pod1
Search within a search within a search
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Recently I was searching for certain big brands on Google and I started finding a new feature in the results, which Google has quietly slipped in there. It’s a search box that site beneath the site links in some brand name searches. I first saw it on results for Virgin Holidays (One of Pod1’s favourite clients), but there seem to be a few other sites, such as Audi which also have this box.
The search box apparently allows you to search the site without needing to go to it first. This saved a fair bit of time, especially with graphics heavy sites that take forever to load. I managed to get to the page I wanted in about half the usual amount of time.
The first question I heard when I asked other people about it was ‘How do I get that for my site?’ The answer, of course, was ‘I don’t know,’ a very common problem when it comes to Google and natural search. The inevitable next question is ‘ Will it affect natural search rankings?’, however I don’t think this will be the case.
As far as I can see the main factor in whether a site is ‘blessed’ with one of these boxes seems to be the amount of searches that take place on a site. Unfortunately, this is not a good reflection on site structure and navigation. While I wish all my clients had a search box like Virgin Holidays, I can help feeling proud that visitors don’t have to use the search box to find the page they want.
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