- April 9, 2008 by Amanda
Research from eMarketer
-
From Crowdstorm blog:
New research out from eMarketer again, argues that shoppers are increasingly trusting each other when it comes to finding credible information advice about products or companies:
The fact is that knowledgeable and trusted peers provide valuable advice and insight to people trying to find the right products to buy and gain the advice and information they need. In fact, JupiterResearch reckons that online social network users were three time more likely to trust their peers’ opinions over advertising when making purchase decisions:
So, what does this really mean… Well, I think that people are actually getting more savvy in how they find and absorb information and that people are now looking to credible expert sources and trusted peers compared to just lists and lists of anonymous or not-related reviews. Ultimately no-one wants to be fooled by advertising or biased reviews, and having trusted sources from experts, opinion leaders, peers, and friends - can really help people feel more confident in their product research.
Social Graph + Research + Shopping -> 2008 is the year..
No Comments »
No comments yet.
RSS feed for comments on this post. TrackBack URI
Leave a comment
Categories:
- e-commerce
- Events
- Inspirational
- News
- Online marketing
- Online strategy
- Technologies
- Trends
- Uncategorized
- viral
- Web design
Search this blog
Archives
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- December 2006
